Tips to Building a Successful CRE Realty Wednesday, January 22, 2014
So, you want your business to become a successful CRE realty? You want to be a standout member of the commercial real estate world? This is a relationship-building business. This is a sales business. And, to get the sales you want, you’ll need to build solid relationships. But, how do you do this successfully? Below are a few tips for CRE brokers.
Keep Yourself Visible on Social Media
A stellar and impressionable in-person appearance is necessary to solidify professional relationships. But this doesn’t mean that being visible on social media isn’t important, because it absolutely is. That in-person dialogue is vital, but to get there, people have to know you exist. That’s where social media comes in. Specifically for a CRE realty firm, using networking sites such as LinkedIn and Twitter to provide the right exposure will go a long way in the relationship-building experience.
Show Prospects It’s Not All About You and Your CRE Realty
People aren’t naïve; they know you’re going to make a profit off of their business if they work with your CRE realty. They also know that you’re a professional salesperson, and as such, you’re going to put your best foot forward and sell yourself and your real estate brokerage. But make it clear to your potential client that you have their best interests in mind at all times. Ask them questions, ask about their concerns, ask about what matters most to them, and most importantly, listen to and comprehend their answers. You’re not just a soundboard for them to bounce ideas and concerns off of; you’re there to help them. Keep their interests in the forefront and you’ll win them as a client.
Have a Top-Notch Marketing Plan for Your Properties
CRE companies need to have a real estate marketing plan in place to become successful, and this plan needs to fit each type of property on the market. There isn’t a one-size-fits-all marketing strategy for the world of commercial real estate. Focus on what sets each CRE property apart from others, highlight the benefits and desirable characteristics, and always use images of the property that are flattering, not detracting. You should also immediately implement your campaign online, making it visible to anyone searching for CRE properties to buy, lease, or rent. Try to get your listings on the most popular, most searched CRE listings websites. Communication is also valuable and necessary. Make cold calls, send out email marketing campaigns, and send direct mail, as deemed fit.
Are You Just Starting Out?
If you are thinking about starting your own commercial real estate firm, it does take a lot of work. However, with the right education, networking (become active on BiggerPockets.com, LinkedIn, as well as your local CRE organizations), mentors, as well as dedication, drive, and strong work ethics, you can have a successful CRE realty.