Becoming a Successful CRE Realty Firm
So, you want to become a successful CRE realty firm? You want to be a standout member of the commercial real estate world within the Columbus Ohio area and beyond? This is a relationship-building business. This is a sales business. And, to get the sales you want, you’ll need to build solid relationships. But, how do you do this successfully? Below are a few tips.
Keep Yourself Visible on Social Media
We all know people aren’t the same in real life as they appear on social media, and the commercial real estate Columbus
has to offer requires a stellar and impressionable in-person appearance to solidify relationships. But this doesn’t mean that being visible on social media isn’t important, because it absolutely is. That in-person dialogue is vital, but to get there, people have to know you exist. That’s where social media comes in. Specifically for a CRE realty firm, using LinkedIn and Twitter to provide the right exposure will go a long way in the relationship-building experience
Show People It’s Not All About You
People aren’t naïve; they know you’re going to make money if they work with your CRE realty. They also know that you’re a professional salesperson, and know you have the ability to make yourself look great because you’ve been trained to do so. Instead of only selling yourself, let your potential client know you’re solely out for their best interests. You need to ask them questions, ask about their concerns, ask about what matters most to them, and most importantly, you need to listen to and comprehend their answers. You’re not just a soundboard for them to bounce ideas and concerns off of; you’re there to help them. Keep their interests in the forefront and you’ll win them as a client.
Have a Top-Notch Marketing Plan for Your Properties
You need to have a marketing package to become a successful CRE company, and this package needs to fit each property you sell; there isn’t a one-size-fits-all package for the world of commercial real estate. Focus on what sets each piece of property apart from others, highlight the benefits and desirable characteristics, and always use images of the property that are flattering, not detracting. You should also implement this online immediately, making it visible to anyone who will search the Internet looking to buy, lease, or rent. Try to get the listing on the most popular, most searched listing websites. Communication is also valuable and necessary. Make cold calls, send out email blasts, and use U.S. postal mail, as deemed fit.
The Robert Weiler Company, Serving all Interested in Ohio CRE
At The Robert Weiler Company, we’ve provided 75 years of amazing service, resulting in major developments in the landscape of Columbus, Ohio and beyond. We don’t like to brag, but we are the area’s premier CRE experts. And we’re here to help you with all of your commercial real estate needs. Call our CRE realty firm with your inquiry at 614-221-4286